You can learn a lot about electric vehicle drivers by listening to the stories that we tell. Auto manufacturers have embraced the concept that stories about owning and driving an EV told by real people will help convince more customers to buy EV products. Two examples of an excellent use of storytelling in marketing materials is Zero Motorcycles and GM for it's Volt. An extension of that is the creation of special social networks for EV drivers and integrating social networks in marketing campaigns for EVs (share a charge or driving event on Facebook). Researchers have examined the role of social influence and networks in transitioning towards zero emission vehicles and sustainable consumption of goods. They find that the storys that we tell within our social networks - at work over coffee, at Thanksgiving dinner with family, out with Friends at a bar - can have a higher impact on sales of clean technologies than any traditional marketing channels and media.
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